Mock brief:
Get small car owners (25-50) to put Swift on their consideration list. Making the Swift the choice of discerning people, part of a tribe who know a good thing when they see it.
IDEA 1
SWIFTNESS
There aren’t many Swifts out there (and owners like it that way), so you’ll need a keen eye to spot one. Playing on the word ‘swift’, I will demonstrate their scarcity with hastily captured glimpses of the Swift in the real world
IDEA 2
The Suzuki Swift is the car for all occasions, whether you are going through a break-up or off to pick up the new keys to your dream house. It’s there to get you from place to place with reliability and ease. So, it begs the question which Suzuki are you?
